Step-by-Step Guide to Adding a Logo to Your WordPress Website

Having a professional and visible logo on your WordPress website is one of the most important factors for branding and building user trust. A logo not only represents your brand identity but also plays a key role in SEO and user experience.
In this article from HAMWebsite, you’ll learn how to easily and professionally add a logo to your WordPress site.

🖼️ Method 1: Add a Logo from Your WordPress Theme Settings

Most modern WordPress themes, such as Astra, OceanWP, and GeneratePress, include a built-in option to add a logo.

Steps to follow

  1. Go to the WordPress Dashboard.
  2. Navigate to Appearance → Customize.
  3. Select Site Identity.
  4. Click on Select Logo.
  5. Upload your logo file from your computer.
  6. Adjust the size and position of the logo, then click Publish.

🔹 Tip: Always add an alt tag for your logo image so search engines can recognize it.
For example:

<img src=”logo.png” alt=”Official HAMWebsite Logo”>

آموزش افزودن لوگو به وب سایت

⚙️ Method 2: Adding a Logo in Themes Without Customizer Support

Some simple or older WordPress themes may not have a built-in option to add a logo. In this case, you can add the logo to the header using code.

Suggested Code

Go to Appearance → Theme Editor and insert the following code in the appropriate place within the header.php file:

<a href=”<?php echo home_url(); ?>”>
<img src=”<?php echo get_template_directory_uri(); ?>/images/logo.png” alt=”لوگوی HAMWebsite”>
</a>

🔸 Note: Always back up your theme files before making any changes.

📐 Recommended Logo Size and Format

For optimal display on all devices, use the following dimensions and formats:

Logo TypeRecommended SizeSuitable Format
Main Site Logo250 × 80 pixelsTransparent PNG
Favicon Logo512 × 512 pixelsPNG or ICO

🧠 SEO and Branding Tips Related to Logo

  1. Choose a meaningful name for your logo file in Persian or English.
    Example: hamwebsite-logo.png
  2. Don’t forget the alt tag.
    This helps improve image SEO.
  3. Include your logo in the site Schema.
    If you use plugins like Yoast SEO or Rank Math, you can register your brand logo in the settings so it appears in Google search results.
  4. Check your logo on the mobile version.
    Many themes allow you to set a separate logo specifically for mobile devices.

🎯 Conclusion

Adding a logo to your WordPress site is simple yet highly effective. By following the tips above, you can strengthen your brand’s visual identity and enhance your site’s user experience.

If you’re looking for more tutorials, we recommend checking out HAMWebsite’s article on How to Change the Header in WordPress.